重口味

文化中国行丨保定西大街：客自京津来古巷品文韵_我的网站

一呼百应

A | Announced in Hong Kong during FC Bayern Munich's Asia visit, the global partnership brings together LONGi and one of football's most iconic clubs under the theme "POWER ON, GAME ON."
HONG KONG, August 6, 2026 — LONGi, a global green energy leader, today announced a global partnership with FC Bayern Munich at a launch ceremony held at Rosewood Hong Kong.

LONGi
The partnership brings together FC Bayern, Germany's record champions with fans on every continent, and LONGi, the world's No.1 solar module manufacturer (Wood Mackenzie, 2026). It is also LONGi's second major move into global sport this year, following its partnership with the BMW BERLIN-MARATHON 2026, and deepens a long-term commitment to the region at the heart of the global energy transition.
The partnership was launched on stage by Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales, FC Bayern; Charles Jiang, Vice President of LONGi, President of the PV Product Management Center; and FC Bayern legend Roy Makaay.
At the partnership launch ceremony (from left to right): Charles Jiang, Vice President of LONGi and President of the PV Product Management Center; Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales, FC Bayern; and FC Bayern legend Roy Makaay.

At the partnership launch ceremony (from left to right): Charles Jiang, Vice President of LONGi and President of the PV Product Management Center; Zhong Baoshen, Chairman and CEO of LONGi; Rouven Kasper, Board Member for Marketing & Sales, FC Bayern; and FC Bayern legend Roy Makaay.
"POWER ON, GAME ON" is more than the slogan of a launch day. It gives the two partners a simple shared language: POWER ON carries LONGi's side, clean energy for power plants, businesses and homes; GAME ON carries FC Bayern's, the passion of the game and fans across the world. Going forward, "POWER ON, GAME ON" will serve as the unifying message across the partnership's joint campaigns, content and fan engagement, a shared expression of what LONGi and FC Bayern set out to achieve together.
The world's No.1 solar module maker meets football's record champions
Founded in 1900, FC Bayern has grown into one of the most successful and widely followed clubs in world football, defined by its "Mia san Mia" identity and a standard of performance sustained across more than a century. Founded in 2000, LONGi has spent more than 25 years holding solar technology to the same standard. Its crystalline silicon-perovskite tandem solar cell has achieved a world record conversion efficiency of 35.5%, and it has retained PV Tech's highest "AAA" bankability rating for 26 consecutive quarters.
The partnership pairs that record of technology leadership with a sport built on emotion, loyalty and everyday relevance. Solar advances through breakthroughs measured in efficiency gains; football lives in rituals, rivalries and weekend afternoons. Where the two meet, LONGi's engineering finds a place in daily life, and the game finds a partner building the future its fans will live in.
Behind the theme stands the full breadth of LONGi's business, with solutions spanning utility-scale power plants, commercial and industrial projects, and residential systems. Energy reaches people wherever they live and work, much as football reaches fans wherever they are. That connection to people is what LONGi's mission and FC Bayern's spirit have in common, and what this partnership is built on.
Zhong Baoshen delivers remarks at the partnership launch ceremony.

Zhong Baoshen delivers remarks at the partnership launch ceremony.
"FC Bayern and LONGi come from different worlds, but we are driven by the same instinct: keep improving, keep challenging ourselves, and never treat one achievement as the end. Football connects millions of people, and energy touches every one of them," said Zhong Baoshen, Chairman and CEO of LONGi.
Rouven Kasper speaks during the launch ceremony.

Rouven Kasper speaks during the launch ceremony.
"FC Bayern is synonymous with excellence on the pitch. Alongside LONGi, we're united by a shared drive for excellence and a genuine commitment to building a more sustainable future. We look forward to partnering with this global industry leader to keep renewable energy firmly in the spotlight," said Rouven Kasper, Board Member for Marketing & Sales, FC Bayern.
That drive runs through everything LONGi makes.
From world records to everyday products
LONGi's portfolio spans the full range of solar applications, from utility-scale power plants to businesses and homes. Every product is held to the standard that set those records, engineered to be dependable in everyday use.
Charles Jiang explaining the product development philoshophy of LONGi

Charles Jiang explaining the product development philoshophy of LONGi
"Every LONGi product starts from the same question: how to turn the best solar technology into something customers can rely on every day. That discipline runs through the whole portfolio, from the modules powering the world's largest solar plants to EcoLife, our home energy series. Products are where our technology keeps its promises," said Charles Jiang, Vice President of LONGi, President of the PV Product Management Center.
Beyond performance and products, the two are united by a commitment to sustainability.
From "Mia san Mia" to "Solar for Solar"
Through its "Solar for Solar" concept, LONGi is advancing toward net-zero emissions by 2050 and accelerating the clean energy transition. FC Bayern, through its "Mitnand" strategy, integrates environmental and social responsibility across the club. The partners will explore opportunities to bring LONGi's solar solutions into the club's own sustainability efforts, with potential applications across training facilities and stadium infrastructure.
FC Bayern legend Roy Makaay attends the launch ceremony.

FC Bayern legend Roy Makaay attends the launch ceremony.
Details of joint initiatives and fan-facing activities will be announced in due course.
About LONGi

As a global leader in green energy technology, LONGi drives innovation across solar and energy sectors, delivering safe, affordable, and sustainable energy solutions worldwide. By connecting green power generation and storage, LONGi is building an accessible clean energy ecosystem for all.
。近日，在保定西大街，夜幕初临，灯火璀璨，人流如织。北京游客李先生一家三口刚走进街口，就被巍然矗立的瞻岳门牌楼吸引。孩子仰头问：“爸爸，‘瞻岳’是什么意思？”李先生指向西门方向：“古城四座城门各有题字，西门‘瞻岳’寓意遥望古北岳恒山，也暗合保定‘北控三关、南达九省’的要塞地位。”踏上青石板路，灰砖黛瓦间，明清拱券建筑古朴厚重，现代潮流店铺活力迸发，古今风貌相映成趣。这条始建于宋、兴盛于清的街区，全长846米，曾是保定最繁华的商业中心，素有“直隶第一街”之誉。保定古城保护建设开发有限公司负责人龙涛介绍，2022年底完成改造提升后，西大街坚持“静下来”守根脉、“活起来”焕生机，目前160余家特色商铺集聚于此，其中23家为非遗老字号。如今，这里正加速成为京津冀文旅消费新地标。在有着300余年历史的满族何记糖葫芦店，不时有游客进店。第七代传人何平安忙前忙后，一会儿招呼客人，一会儿到后厨熬糖穿串。“糖葫芦现做现卖，得让大伙儿尝尝这‘老味道’里的‘新讲究’。”他边说边将一串糖葫芦递给李先生，糖衣在灯光下泛着琥珀色光，“西大街改造后，外地游客多了，老手艺也传得更远了。

B | 夏天是淡季，每天也能卖出100多串。”不远处，古城合香堂里药香袅袅。这是一家国家级非遗体验店，工作人员杨女士称量着香药，案头摆着薰衣草、茉莉、百合、牡丹和玫瑰等花瓣。不少游客排队体验手作香包，一位天津来的女士说：“自己配的香包，带回去送给朋友，比买现成的更有纪念意义。”定窑博物馆内，讲解员为几位北京游客细说展品。

C | 馆内藏品丰富，年接待客流6万至10万人次，其中约一半来自京津。

D | “定瓷+民宿”“定瓷+研学”“定瓷+茶饮”的融合模式，让定窑文化IP在西大街持续升温，周末民宿客房常常“一房难求”。十几米内，定窑民宿、定窑语茶、定窑博物馆串联成线，形成“赏瓷、品茶、住宿、研学”的复合体验。本土IP的创新表达同样令人眼前一亮。驴肉火烧这一保定地标美食，衍生出冰箱贴、纺织文创、主题咖啡等丰富产品。

E | 翡冷翠咖啡馆里，“驴火拿铁”成为爆款，吸引众多年轻人专程打卡。保定冰柿则是消暑甜品，咖啡馆里几乎人手一盒。隔壁古城文创店里，“驴火冰箱贴”与“冰柿随身扇”常被组合成伴手礼套装，一咸一甜，一热一冷，既有市井烟火的滚烫，也有山水风物的清冽。店员说，他们每月都会推出新款文创产品。业态创新不止于此。2025年入驻的“柔软市集”，落地高阳纺织优品展销、草木染非遗体验等场景，实现传统文化与现代潮流、静态展示与动态体验、本土特色与多元创新的深度融合。市集内，毛巾、浴巾、浴袍、床上用品等200余种“高阳优品”供游客挑选。